Celebrating the magic of storytelling, Moleskine this week unveiled its new Harry Potter Limited Edition Notebooks just in time for both the holiday gift-giving season and the release of the new Harry Potter movie, Fantastic Beasts.
PKPR secured coverage in a wide range of outlets including Teen Vogue, Bustle, Glamour, HelloGiggles, The Daily Dot, Geek Dad, ComicBook, Creative Bloq, Nerd Approved and StupidDope.
PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.
To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.
PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.
