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Clients in the News

Moleskine opens the Moleskine Cafe

In a perfect extension for the cult notebook brand loved by travelers, artists, writers, and creatives, Moleskine last week opened its first-ever centrally-located Moleskine Café, a two-story social and cultural hub offering food, coffee, retail, and space for exhibits by fans and artists.The café debuts in Milan, the hometown of Moleskine, with the goal of creating a new gathering spot for social, cultural and artistic life that can be replicated in the world’s great cities.

Coverage so far has included Fast CompanyFood and WineSlateMental FlossApartment TherapyBusiness InsiderYahoo! StyleReal SimplePSFKPaste, and HelloGiggles.

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

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