Skip to main content

Clients in the News

Mozilla YouTube Investigation in NBC

By Patrick Kowalczyk, 23 July 2021 — Internet, Mission Driven

YouTube’s controversial algorithm is recommending videos considered disturbing and hateful by users and which often violate the platform’s very own content policies, according to a crowdsourced investigation released today by Mozilla. The study also found that people in non-English speaking countries are far more likely to encounter videos they considered disturbing.

Coverage of the study included NBC News, NPR’s Marketplace, Politico, Business Insider, Techcrunch, The Verge, Mashable, Adweek, and Fortune.

PKPR Client: Mozilla

Mozilla is a nonprofit that believes the Internet must always remain a global public resource, open and accessible to all.

PKPR developed and executed a national media strategy to launch Mozilla Foundation’s Privacy Not Included, an initiative that evaluates the privacy and security of apps, gadgets, phones, and laptops.

To kick off the campaign, PKPR organized a high-impact press event in New York City timed to the holiday shopping season. The event showcased Mozilla’s research on popular gifts’ privacy flaws, offered hands-on product demos, and facilitated interviews with Mozilla experts.

The campaign secured major media coverage in outlets like CNN, CNBC, and NPR, making Privacy Not Included one of Mozilla’s flagship programs and accounting for over 60% of the Foundation’s annual media coverage. PKPR has continued to drive attention to Mozilla’s work, including coverage of recent investigations into reproductive health and mental health apps.

Learn more about Mozilla →

More News about Mozilla