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Op-ed by Roto founder in SEGD

PKPR placed this op-ed in SEGD by Roto founder Joseph Wisne on how museums and attractions looking to achieve greater commercial success and cultural impact need to become “supersensory”. 

In the article, Wisne discusses how supersensory experiences like Meow Wolf and Van Gogh Alive magnify not only Big Five senses like touch and sight but also the sense of temperature, pain, balance, and danger. Rather than just aiming to wow visitors, Wisne argues that museums should create supersensory experiences that bring visitors closer to pressing topics like climate change and racial injustice.

PKPR Client: Roto

Roto is an interdisciplinary creative design agency offering planning, experience design, immersive media, interactive engineering, and custom fabrication for museums, brands, attractions, and architectural placemaking. Its clients include the National Museum of American History, the Legacy Museum, the Columbus Center of Science and Industry (COSI), the Northern Virginia Science Center, the Denver Museum of Nature and Science, and the National Museum of Military Vehicles.

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