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Clients in the News

Przekrój in The Economist

Photo by: Brian Slawson Photography

This week, a giant, 112-foot-long sleeping infant floated above the shores of Lake Michigan. No, it wasn’t a collective hallucination—it was “Baby You,” a breathtaking art installation that captured the imagination of Milwaukeeans of all ages. The spectacle celebrated the U.S. launch of Przekrój, an iconic 75-year-old Polish magazine. Known for observing the world with a “kind and playful eye,” Przekrój created “Baby You” to symbolize both its rebirth in America and its editorial mission to unleash the untapped potential in all readers. Check out coverage in The Economist: Przekrój, an iconic Polish magazine, relaunches in America.

PKPR Client: Przekrój

Przekrój Foundation is a Polish non-profit established in 2018 on the initiative of Tomek Niewiadomski. The foundation publishes Poland’s oldest culture magazine, Przekrój, a thought-provoking publication focusing on big existential questions, well-being, philosophy, art, literature, and the sciences. Aiming to provide a breath of fresh air and a momentary respite from the haste and fierceness of everyday news, its mission is to inspire positive change in the individual and society. Przekrój is produced by a Polish editorial team and an international network of authors led by editor-in-chief Joanna Domańska. The magazine is available in English online at

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