This week, a giant, 112-foot-long sleeping infant floated above the shores of Lake Michigan. No, it wasn’t a collective hallucination—it was “Baby You,” a breathtaking art installation that captured the imagination of Milwaukeeans of all ages. The spectacle celebrated the U.S. launch of Przekrój, an iconic 75-year-old Polish magazine. Known for observing the world with a “kind and playful eye,” Przekrój created “Baby You” to symbolize both its rebirth in America and its editorial mission to unleash the untapped potential in all readers. Check out coverage in The Economist: Przekrój, an iconic Polish magazine, relaunches in America.
Przekrój in The Economist
