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Clients in the News

Series Reinvents HIV Prevention for YouTube Era

Created by NYU and Public Health Solutions, HIV Big Deal is an ongoing, web-based campaign to inspire gay men to have safer sex and to get tested for HIV. The centerpiece of HIV Big Deal is a dramatic web video series about Josh, a young gay man living in Manhattan dealing with the all the dilemmas gay men face – love, friendship, sex, health, and everything in between.

To reach gay men online, PKPR developed a comprehensive PR and marketing program targeting gay media sites, blogs, e-newsletters, and social networking groups. PKPR placed stories in outlets like TIME.comThe AdvocateSirius Radio, and Metrosource, and leading gay blogs inlcuding TowleroadQueerty, and Bilerico Project. PKPR also placed banner ads on sites like and and partnered with events promoters, such as Josh Wood Productions, Mark Nelson, and Spin Cycle, to run announcements in their e-newsletters. Finally, PKPR recently launched a Facebook group, where members will be updated on future activities and episodes.

PKPR Client: HIV is Still a Big Deal

‘HIV is Still a Big Deal’ is a groundbreaking online video series about a group of young gay men that will launch in June 2008. Drawing on new research in epidemiology and learning theory, the series reinvents HIV prevention and education for the 21st century by combining the popularity and interactivity of online video with proven adult education methods.

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