Skip to main content

Clients in the News

Social Media Boosts Cinereach Campaign

Cinereach, a nonprofit that champions socially relevant films, wanted to boost the number of entries for its Reach Film Fellowship, a prestigious six-month program that pairs young filmmakers with grants, resources, and industry mentors.

The ideal applicant would be a recent film school grad with an interest in social causes. To get the word out to this narrow niche, PKPR developed a finely tuned social media campaign that used Twitter, Facebook, blog, and online outreach to connect with film students, social activists, and influencers in the independent film world.  The results: applications for this year’s Fellowship program increased by over 100%.

PKPR’s campaign resulted in tweets from some of the most widely followed independent film voices on Twitter, including Filmmaker Magazine editor Scott Macauleyindie film guru Ted HopeThe Independent MagazineDocuGirl, and Docs Interactive.

On Facebook, the call for applications was posted by such targeted groups as Emerson College, Future Filmmakers, Student Filmmakers, and Independent Short Filmmaking. Film schools around the country also shared the news via e-blasts and bulletin boards, including NYUBrown, and UNC.

Meanwhile, PKPR’s blog outreach led to posts on such prominent sites as, the site of the International Documentary Association; Working FilmsSocial Edge, the Skoll Foundation’s social entrepreneur networking site, and the School of Visual Arts.

PKPR Client: Cinereach

Founded by a group of young filmmakers, philanthropists, and entrepreneurs, Cinereach is a non-profit organization dedicated to fostering socially relevant film. The organization makes grants to media initiatives such as the Reach Film Fellowship, which supports talented young filmmakers creating meaningful media with artistic merit.

Learn more about Cinereach →

More News about Cinereach