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SpaFinder Deal Days Attracts National Attention

PKPR managed the publicity campaign for the first-ever SpaFinder Deal Days, a national program in which hundreds of spas offered luxury spa treatments for just $50. The multi-tiered campaign included national outreach, a morning drive radio tour with spokeswoman Joan Lunden, an NYC street promotion with a team of models dressed in spa robes, and aggressive local outreach in top markets across the country, including New York, Los Angeles, and Washington, D.C.  Highlights of coverage included: USA TodayConde Nast TravelerTime.comReal SimpleSelfLos Angeles TimesCafe MomBoston GlobeBellaSugarAtlanta Journal-Constitution, and the Orlando Sentinel.