As it embarked on its third season, Speakeasy Dollhouse tapped PKPR to develop a campaign to garner renewed press attention for the play and to position it at the forefront of a new wave of immersive theater productions in New York City. PKPR worked on three fronts: inviting critics to review the play for first time, pursuing profiles and interviews with the play’s creator Cynthia Von Buhler, and placing features and round-ups on the emerging trend of immersive theater.
The results: an awesome profile in the Wall Street Journal, reviews in outlets like the New York Post, Show Business Weekly, and NYTheatre, and in depth features on the immersive theater phenomenon in Crain’s New York Business, Theatermania, and NewYork.com.
