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This Mozilla-Funded Film Watches You

Over a year after the approval of a U.S. patentSnapchat users still don’t know if the app is using facial emotion recognition technology to detect and profit off of their moods. To put pressure on SnapchatMozilla premiered “Stealing Ur Feelings,” a short documentary that uses the same technology to analyze viewers’ emotions as they watch it. Check out some of the coverage in Adweek, Engadget, and The Inquirer.

PKPR Client: Mozilla

Mozilla is a nonprofit that believes the Internet must always remain a global public resource, open and accessible to all. Its work is guided by the Mozilla Manifesto. The direct work of the Mozilla Foundation focuses on fueling the movement for an open Internet. Mozilla does this by connecting open Internet leaders with each other and by mobilizing grassroots activists around the world. The Foundation is also the sole shareholder in the Mozilla Corporation, the maker of Firefox and other open-source tools.

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