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Clients in the News

Pacific Forest Trust in San Francisco Chronicle

By Patrick Kowalczyk, 23 May 2026

Pacific Forest Trust was featured in the San Francisco Chronicle’s front-page story on California’s cap-and-invest overhaul, which may gut the fund that supports the state’s most critical wildfire, forest, and climate programs.

Pacific Forest Trust president and co-founder Laurie Wayburn puts it plainly: “What we know is that climate change impacts are accelerating. This is going to push us back four or five years. We’re not going to make the 2030 targets. We might not make the 2045 targets.”

PKPR Client: Pacific Forest Trust

Since 1993, Pacific Forest Trust has created economic incentives that reward private forest owners for conserving their lands and practicing sustainable forestry.

PKPR has served as Agency of Record since 2022, raising the organization’s national and regional profile to influence policy on climate, wildfire prevention, and biodiversity. We’ve securing a major segment on CBS Evening News about prescribed burns that reached over 2 million viewers. We’ve also placed a steady stream of thought leadership, from op-eds in The Hill and Los Angeles Times to two New York Times letters to the editor within three months.

By cultivating relationships with key journalists, PKPR has positioned Pacific Forest Trust as a go-to expert on forest and wildfire policy, with regular coverage and commentary in outlets like Bloomberg, USA Today, and Politico.

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