When Mozilla wanted to tackle the privacy nightmare posed by modern cars, we knew the research was solid but the story needed to cut through. PKPR crafted one phrase that changed everything: “privacy nightmare on wheels.” That four-word hook became the headline at Fast Company, Wired, The Week, The Guardian, The Verge, and more. An Associated Press placement drove hundreds of articles nationwide, and Mozilla spokespeople hit NPR, NBC, and NewsNation. Months later, the New York Times and The New Yorker were still referencing our campaign. One phrase. Complete category ownership. Mozilla became the definitive source on car privacy in America.
“Privacy Nightmare on Wheels” Goes Viral
