Sourhouse, spoke to Chief Marketer about how their marketing efforts alongside our PR work have helped build their brand. Co-founder Erik Fabian spoke about the power of earned media: “In terms of AI SEO, AI is scraping a lot of the traditional media, looking for credible sources for its data. Being in PR is a little bit of a toe in advance of whatever that world looks like.”
PKPR client Sourhouse envisions a world where people gather daily to share homemade sourdough bread and other fermented foods.
PKPR launched Sourhouse with a strategic campaign around its debut Kickstarter, securing early buzz in Apartment Therapy’s The Kitchn, The Spoon, and Mental Floss.
We executed a comprehensive media strategy that placed Sourhouse products in top-tier reviews with outlets like The New York Times, Good Housekeeping, Serious Eats, Design Milk, and Wired. Our targeted gift guide outreach delivered placements in Bon Appétit, Saveur, Domino, and Country Living. We also built media momentum around key trade events like the Inspired Home Shows in Chicago and New York, cultivating relationships with major outlets including Tasting Table, the Today Show, and Bloomberg.
