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Sourhouse in Wirecutter

Sourhouse’s expertly designed sourdough starter jars earned top honors from Ben Keough at New York Times Wirecutter, one of the most trusted names in product testing and reviews. “After further testing, the Sourhouse Starter Jar is my new favorite way to keep my sourdough starter,” writes Keough.

PKPR Client: Sourhouse

Sourhouse envisions a world where people gather daily to share homemade sourdough bread and other fermented foods. To that end, we are on a mission to help people bake more sourdough bread. Sourhouse is co-founded by Erik Fabian, a home baker/marketer, and Jennifer Yoko Olson, a home baker/ industrial designer, whose products, including its flagship Goldie, make the daunting sourdough process simple and fun for bakers worldwide. Along with Goldie, Sourhouse has introduced the best-designed and easiest-to-clean Starter Jar in the world, available in both pint and quart sizes, and the Bread Blanket – a versatile, breathable muslin wrap that is lovingly called a “swaddle for your bread baby.” In 2025 they will be launching the DoughBed by Sourhouse™ ,  a bread-proofing bowl outfitted with a warming mat that enables any baker to proof dough just right. Learn more about Sourhouse at: sourhouse.co 

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