Sourhouse co-founder, Erik Fabian, was featured in Chowhound for tips when to know that your bread dough is done proofing and ready to bake. Erik suggests to bakers, “With bulk proof, you can grab the dough, pinch the dough, shake the bowl and see how it jiggles, or see the bubbles from the side of the glass bowl.”
PKPR client Sourhouse envisions a world where people gather daily to share homemade sourdough bread and other fermented foods.
PKPR launched Sourhouse with a strategic campaign around its debut Kickstarter, securing early buzz in Apartment Therapy’s The Kitchn, The Spoon, and Mental Floss.
We executed a comprehensive media strategy that placed Sourhouse products in top-tier reviews with outlets like The New York Times, Good Housekeeping, Serious Eats, Design Milk, and Wired. Our targeted gift guide outreach delivered placements in Bon Appétit, Saveur, Domino, and Country Living. We also built media momentum around key trade events like the Inspired Home Shows in Chicago and New York, cultivating relationships with major outlets including Tasting Table, the Today Show, and Bloomberg.
