Tasting Table tapped Sourhouse co-founder Erik Fabian for his expertise on the biggest mistakes beginner bakers make with sourdough.
His advice: stop recipe-hopping and pick one method to master first. Fabian explains, “once you have a few sourdough bakes under your belt, it is easier to try different things without getting lost in the weeds.”
PKPR client Sourhouse envisions a world where people gather daily to share homemade sourdough bread and other fermented foods.
PKPR launched Sourhouse with a strategic campaign around its debut Kickstarter, securing early buzz in Apartment Therapy’s The Kitchn, The Spoon, and Mental Floss.
We executed a comprehensive media strategy that placed Sourhouse products in top-tier reviews with outlets like The New York Times, Good Housekeeping, Serious Eats, Design Milk, and Wired. Our targeted gift guide outreach delivered placements in Bon Appétit, Saveur, Domino, and Country Living. We also built media momentum around key trade events like the Inspired Home Shows in Chicago and New York, cultivating relationships with major outlets including Tasting Table, the Today Show, and Bloomberg.
