In August 2020, at the height of the pandemic, when many gyms were closing or struggling, RSG Group purchased Gold’s Gym after it had filed for bankruptcy a few months earlier. Two years later, with six new Gold’s Gyms opening in Texas, RSG Group is delivering on its promise to preserve the iconic gym’s legacy while moving the brand forward with a new look inspired by its Venice Beach roots, a new business model, and a laser-like focus on serious fitness. Check out the coverage in the Houston Chronicle, The Dallas Morning News, and The Real Deal.
PKPR Client: RSG Group
With 6.4 million customers across gyms, sports nutrition, lifestyle brands, and digital services, RSG Group is the global leader in fitness. Founded in 1997 by Rainer Schaller and still owner-operated, RSG Group has become an internationally operating business with 41,000 employees, including franchisees, at around 1,000 locations in 48 countries. With a renewed emphasis on health and a determined focus on sustainability, RSG Group’s extensive and future-oriented portfolio comprises 20 innovative brands, including fitness powerhouses such as Gold’s Gym, McFIT, the JOHN REED family of clubs, and the world’s first concept fitness club HEIMAT.