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Clients in the News

Maxim calls Heimat “L.A.‘s coolest new health club”

The January 2023 issue of Maxim features a 2-page spread on Heimat, the new fitness concept club opened in Los Angeles by RSG Group. Reporter Nic Stecher writes: “In some ways Heimat is a Soho House, WeWork and Equinox all rolled into one, with the possible caveat that it does some silos better than any of them. Until now you either had a social club or a gym or a spa or a workspace, but no one had combined them in such a seamless, organic way. Heimat has established a new gold standard.”

PKPR Client: RSG Group

With 6.4 million customers across gyms, sports nutrition, lifestyle brands, and digital services, RSG Group is the global leader in fitness. Founded in 1997 by Rainer Schaller and still owner-operated, RSG Group has become an internationally operating business with 41,000 employees, including franchisees, at around 1,000 locations in 48 countries. With a renewed emphasis on health and a determined focus on sustainability, RSG Group’s extensive and future-oriented portfolio comprises 20 innovative brands, including fitness powerhouses such as Gold’s Gym, McFIT, the JOHN REED family of clubs, and the world’s first concept fitness club HEIMAT.

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