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Moleskine National Handwriting Day 2016

For National Handwriting Day 2016 on January 23, PKPR invited celebrities and fans to handwrite their social media posts for the day as part of an annual Moleskine initiative started in 2013.

This year, participants including Debra Messing, Bruce Willis, columnist Connie Schultz, chef and author Gabrielle Hamilton, and New Yorker cartoonist Liza Donnelly participated.

Outlets like CNNAdWeek, InStyle, and Quartz helped to spread the message.

Other initiatives for 2016 included participation by Moleskine Retail Store locations where customers could handwrite a message to put on social media and receive a free notebook on Handwriting Day.

View the gallery of submitted messages here.

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

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