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Slavery Footprint Launches at Clinton Global Initiative

If you are reading this on a smartphone or laptop, you have at least three slaves working for you, according to Slavery Footprint.

Aiming to personalize the complex issue of modern slavery, the provocative website and app provide consumers with an eye-opening assessment of how much their lifestyle depends on forced labor, as well as the tools to take action in the marketplace to begin creating a free world.

PKPR is proud to be representing this groundbreaking initiative, which was developed by Slavery Footprint, a non-profit dedicated to ending modern-day slavery, in collaboration with the State Department’s Office to Monitor and Combat Trafficking in Persons.

PKPR developed and implemented a comprehensive strategy for the launch of the initiative, which was unveiled on the 149th anniversary of the Emancipation Proclamation at the Clinton Global Initiative in New York City this week.  We placed major launch day stories in outlets such as CNN Money (shared more than 2000 times on Facebook and Twitter), Fast Company, and Voice of America.  Other launch coverage highlights included The New York TimesHuffington PostWiredGOOD, and Mother Nature News.

PKPR Client: Slavery Footprint

Slavery Footprint is a non-profit organization dedicated to ending forced labor, human trafficking, and modern day slavery through increased public awareness, action, and advocacy. The organization’s flagship initiative, developed in collaboration with the State Department’s Office to Monitor and Combat Trafficking in Persons, is an online survey and mobile app that enables consumers to both quantify the role of forced labor in their own lifestyles and to take action in market place. In addition to its digital activism tools, Slavery Footprint conducts community education and mobilization programs throughout the country.

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