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Slavery Footprint Creators Profiled in Adweek

By Patrick Kowalczyk, 24 October 2011 — Mission Driven

Slavery Footprint gets the full-page treatment in this week’s issue of Adweek. The website’s creators, Justin Dillon of Slavery Footprint and John Matejczyk of MUHTAYZIK | HOFFER, were photographed for the magazine’s weekly Portraits page, which spotlights groundbreaking marketing campaigns. PKPR developed the concept for the photo, which features the creators holding scores representing the number of slaves working for them as calculated by the Slavery Footprint site.

PKPR Client: Slavery Footprint

Slavery Footprint is a non-profit organization dedicated to ending forced labor, human trafficking, and modern day slavery through increased public awareness, action, and advocacy. The organization’s flagship initiative, developed in collaboration with the State Department’s Office to Monitor and Combat Trafficking in Persons, is an online survey and mobile app that enables consumers to both quantify the role of forced labor in their own lifestyles and to take action in market place. In addition to its digital activism tools, Slavery Footprint conducts community education and mobilization programs throughout the country.

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