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Time Inc. Names 10 NYC Startups to Watch

Time Inc. tapped PKPR to handle publicity for Ten NYC Startups to Watch, its flagship event during Internet Week New York 2011.

PKPR worked closely with the Time Inc. team on the project, including developing the concept for the event, announcing the startups recognized by Time Inc, and managing media at the sold-out party.

Coverage ranged from Adweek and Yahoo! Scene (check out the awesome video segment above) to the New York Daily News to PortfolioNYConvergence, and New York Observer’s BetaBeat.  Reporters from more than 20 outlets attended the event, including the Wall Street Journal, ABC News, Crain’s New York, and PaidContent.

PKPR Client: Time Inc.

Time Inc., a division of Time Warner, is a world class branded content company, engaging more than 138 million consumers monthly across multiple platforms. With 22 magazines and 27 web sites in the U.S., it is the country�s largest consumer publisher. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every five, who are online, visits a company web site (more than 50 million monthly unique visitors). Time Inc.�s popular brands and successful franchises extend to online, mobile and tablets, television, video events and branded products.

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