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Slavery Footprint profiled by Associated Press

In this photo taken Dec. 21, 2011, Justin Dillon is photographed at the Fair Trade office in Oakland, Calif. Dillon, a Bay Area rocker, has become a big name in the anti-slavery movement by working with the State Department in a new social media campaign against exploitation of workers. (AP Photo/Jeff Chiu)

PKPR secured a major feature on Slavery Footprint by the Associated Press. Written by reporter Beth Duff-Brown, the in-depth profile of founder Justin Dillon explored his journey from musician to filmmaker to anti-slavery crusader. The article has been picked up far and wide – from Yahoo! News to CBS News.

PKPR Client: Slavery Footprint

Slavery Footprint is a non-profit organization dedicated to ending forced labor, human trafficking, and modern day slavery through increased public awareness, action, and advocacy. The organization’s flagship initiative, developed in collaboration with the State Department’s Office to Monitor and Combat Trafficking in Persons, is an online survey and mobile app that enables consumers to both quantify the role of forced labor in their own lifestyles and to take action in market place. In addition to its digital activism tools, Slavery Footprint conducts community education and mobilization programs throughout the country.

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