SpaFinder Highlighted in Mother’s Day Gift Guides
With the gift of spa becoming one of the most fashionable Mother’s Days gifts, PKPR executed a comprehensive campaign highlighting.
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Incubator for Health & Wellness Startups Launches
WellTech, a new health and wellness-focused incubator, launched this week with a duo of startups dedicated to changing how consumers pursue wellness.
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SpaFinder on The Dr. Oz Show
On today’s episode of The Dr. Oz Show, SpaFinder’s Sallie Fraenkel was dubbed “the ultimate spa insider” by Dr. Oz.
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National Media Tour with Mariel Hemingway
For SpaFinder’s Wellness Week, PKPR coordinated a national media tour for spokesperson Mariel Hemingway in LA, Chicago, and New York City.
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Wellness Week Comes to Capitol Hill
To raise awareness of Wellness Week in March, PKPR conceived and organized a launch event on Capitol Hill in Washington D.C. yesterday.
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Big Turnout for Spa Trends Forecast Event
On January 11th, PKPR planned and organized a media luncheon for the announcement of SpaFinder’s Spa Trends Report for 2012.
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SpaFinder on The Doctors
PKPR secured a major national television placement for SpaFinder today when editor Diana Wright appeared on The Doctors.
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iVillage, MTV, Fitness Promote Sun Safety
For Melanoma Awareness Month, PKPR promoted SpaFinder’s “I Will Reflect” bracelet which changes color when exposed to harmful UV rays.
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SpaRahRah! Goes Nationwide
After a successful pilot launch in New York City and Los Angeles, SpaFinder expanded SpaRahRah, its deals program.
Read More →SpaFinder on The Today Show
PKPR secured a great segment on The Today Show today highlighting SpaFinder Gift Certificates as a great last-minute gift for Mother’s Day.
Read More →Wellness Week TV Coverage Nationwide
PKPR developed and implemented an aggressive, national campaign to promote SpaFinder’s Wellness Week 2011.
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NYC’s Largest Residential Green Roof Unveiled
Zeckendorf Towers, the famed pyramid-topped building that initiated the revitalization of Union Square more than 20 years ago.
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SpaFinder Slideshow on Huffington Post Travel
A unique photo gallery on Huffington Post of the world’s top spas as selected by thousands of fans in the 2010 SpaFinder.com Reader’s Choice Awards.
Read More →SpaFinder Deal Days on TV Nationwide
PKPR secured major coverage for SpaFinder Deal Days in markets across the country, from New York City and Los Angeles to Chicago and beyond.
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Widespread media coverage for SpaFinder Deal Days
From September 20 – 26, hundreds of spas, yoga studios, and Pilates centers will be slashing prices – It’s all part of Deal Days!
Read More →SpaFinder on WABC
Check out this great segment that PKPR developed for WABC’s Lauren Glassberg on the hot new trend of cold spa treatments.
Read More →SpaFinder Deal Days Attracts National Attention
PKPR managed the campaign for the first-ever SpaFinder Deal Days, a national program in which hundreds of luxury spa treatments for just $50.
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Campaign Raises Melanoma Awareness
To raise awareness of Melanoma, SpaFinder created photosensitive ‘I Will Reflect’ wristbands that change color when exposed to UVA & UVB rays.
Read More →Media Flock to Spa Experience at Grand Central
More than 75 reporters attended an exclusive media preview for SpaFinder’s Spa Experience, a free, four-day event at Grand Central.
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SpaFinder on E!
PKPR worked closely with E! News Daily to create a terrific segment on celebrity eyecare secrets featuring Luxury SpaFinder’s Melisse Gelula.
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Picture Perfect Launch for Fotolog Book
Fotolog, the world’s largest photo blogging community, boasts a new book featuring more than 3,000 photos by its members.
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Fotolog Leads Photo Blogging Boom
Founded in 2002 as a small photo-sharing project for a few dozen friends, Fotolog became a thriving online community.
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